Charity does not have any brand but meaning.

(May 30,2016) DUBAI- Overseas Filipino Workers (OFWs) are most often perceived as “brand-conscious” in fashion and beauty.  But in general, OFW would say, they run for quality and affordability, as one could read in a newspaper column that features the “branded” Pinoy (short for Filipino).However,they also know that  fancy things are just perks of life and there are more valuable than those commodities.

In commemoration of  the 118th Philippine Independence Day, this group of men and women fashion savvies and models will conduct their second season of their outreach program for distressed Overseas Filipino Workers (OFW) headed by freelance journalist /contributing writer and charity advocate, Ed Ibanez who penned the Branded Pinoy column.

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This will be held on June 10,2016 from 8:00 a.m onwards at the POLO-OWWA hall in Al Qusais, Dubai.

The team will provide four airfare tickets to the OFWs in coordination with the POLO-OWWA. Gift packs consisting of personal items will also be distributed and free of charge cargo through the generosity of Luzan Express Cargo , Infinity Beauty Lounge and Spa-Rigga,  their charity project sponsors.

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Ibanez, himself, an awarded model, acting / commercial personality and a media practitioner in the UAE since 2011, formed the Branded Pinoy group of OFW models from his regular column in Kabayan Weekly tabloid.

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He has been involved in charitable activities during his elementary days in Bacong,Anda, Bohol and continuing his commitment on reaching out to the needy up to this day. His objective in helping out the distressed workers in the country is “to promote unity among OFWs in the UAE and good characteristics of Filipinos.”